Head of US Sports GTM, US Sports Marketing Job at Amazon.com Services LLC, Seattle, WA

czRCNjlSWHUzaVBJRVNIZ0pWMkFlZVcyL2c9PQ==
  • Amazon.com Services LLC
  • Seattle, WA

Job Description

DESCRIPTION

We're seeking an experienced sports marketing professional to join the US Sports Marketing team on Prime Video. You will be on the team leading Go-To-Market and building 360-degree marketing plans for new and existing live sports properties in our portfolio like Thursday Night Football, NASCAR, National Women’s Soccer League, WNBA, and much more.

You'll partner with cross-functional teams across Amazon (eg. creative, O&O, product, paid media, production, programming) to build and execute integrated marketing plans that help us reach & exceed viewership and other business goals. Additionally, you will help develop, design and launch the first-ever brand identity for Live Sports as our portfolio grows and sports becomes a more integral part of Prime membership for customers. Your work will be highly visible and impactful, ultimately being a key driver in reaching ambitious goals.

Role can be based out of Amazon's Culver City, Seattle, or New York offices.

Key job responsibilities
- Own the go-to-market strategy and lead 360 degree marketing plans for various live sports properties on Prime Video.
- Operate as a GM with an owner's mindset through the lifecycle of the property. You will be responsible for understanding and leveraging the full marketing toolkit we have available to reach viewership and other business goals.
- Develop the first-ever brand identity for Live Sports at Amazon.
- Own the partnership with the paid media team and influence our paid media strategy across all live sports properties.
- Partner with different Amazon creative teams (eg. Sports, Prime Video, Prime, central brand) to develop creative campaigns that inspire customers, engage fans, and drive viewership of our content.
- Build relationships and become a trusted partner with the external leagues/organizations we work with.
- Dive deep into the nuances of marketing performance and viewership to uncover insights and learnings that will improve performance over time.

About the team
Prime Video has a vast selection of live and on demand sports content including Thursday Night Football, WNBA, New York Yankees, National Women’s Soccer League, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports content to Amazon customers.

BASIC QUALIFICATIONS

- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams

Job Tags

Full time, Internship, Night shift,

Similar Jobs

Liberty Personnel Services, Inc.

Access Control/CCTV Technician Job at Liberty Personnel Services, Inc.

 ...Job Details: My client is a Access Control, Security, Camera, IP and CCTV commercial service and installation company that does a lot in the banking industry. They are actively looking for Access Control Technicians who can do Access Control and Camera but also hardware... 

Round Table Pizza

Delivery Driver Job at Round Table Pizza

 ...Our delivery drivers are the best and make the most! NOW HIRING IMMEDIATELY Full time or part time Day shift, night shift, weekday and weekend shifts available Our drivers deliver smiles by supporting our local businesses and communities Join Pizza Royalty!... 

Best Days Travel

Remote Scheduling Coordinator (Entry-Level) Job at Best Days Travel

 ...Remote Scheduling Coordinator (Entry-Level) Are you looking for a flexible, remote opportunity...  ...and coordination services for corporate events, seminars, team-building activities...  ...and arranging meetings, conferences, and travel Protect client confidentiality and ensure...