Location | Remote, unless in LA/OC then Hybrid with 3 days LA HexQuarters
Time Zone Expectations | Central
Details | Full Time- Exempt
Reporting to | Head of Advertising
Campaign Strategy: Collaborate with the marketing team to develop comprehensive digital advertising strategies that encompass both paid search,YouTube, and offline channels.
YouTube Advertising: Plan, execute, and optimize YouTube advertising campaigns, leveraging video content to enhance brand visibility and engagement.
Paid Search Management: Develop and implement strategic paid search campaigns across various platforms, including Google Ads, ensuring alignment with business goals and KPIs.
Budget Allocation: Manage advertising budgets effectively, optimizing spend across paid search and YouTube to maximize ROI and achieve campaign objectives.
Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for paid search campaigns.
Reporting & Analysis: work with Advertising + Growth teams to create and maintain reports/analyses scrutinizing success and optimizations in google, youtube, and other marketing campaigns
Paid Media Strategy: Directly assist Head of Advertising in creating, executing, and reporting on ongoing paid media strategy and budget allocation.
Testing & Incrementality: Devise, Implement, and analyze tests within paid media accounts, including 2-cell geo holdouts, A/B tests, and more
Competitor Analysis: Stay informed on industry trends and competitor activities, adjusting strategies accordingly to maintain a competitive edge.
Collaborative Reporting: Work closely with the analytics team to generate comprehensive reports on the performance of paid search and YouTube campaigns.
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